Taxiety is real.
Delivery food is a small luxury people get to treat the dread of tax time.

But when takeout comes with high fees, that little indulgence can quickly become another
source of stress.

So when Grubhub wanted us to promote their new value prop of eating fees on restaurant orders over $50 during tax time, we turned a universal cultural moment into something the industry has never seen:
giving fees back to the people.

The Grubhub Fee Return
Giving $100k in delivery fees back to diners.

To launch, we created a FeeSA…

And a couple of vignettes that worked hard for brand social